LISTEN | How SA’s artists add R270bn to the GDP, with Shado Twala | News24
South Africa’s creative economy contributes around R271 billion to GDP and supports more than 1.4 million jobs, yet too many artists still struggle to turn their talent into sustainable businesses.
As chairperson of the Craft and Design Institute, Shado Twala is helping creatives access markets, develop business skills, and protect their intellectual property, proving that creativity isn’t simply culture: it’s an economic opportunity.
This is a conversation about why investing in artists and creatives means investing in jobs, innovation and South Africa’s economic future.
The Odds In Our Favour is published every Friday at 07:00. In every episode, seasoned broadcaster Saskia Falken asks the question: “What happens when ordinary South Africans stop waiting and start fixing things?”
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